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Editor in chief is Essma Kunchulia (born 1971).  With a doctorate in classical languages Essma graduated from the State University of Tbilisi in 1992 and then studied Art History for two years in Augsburg, Germany.  Returning to Georgia she began her career in journalism as the head of the political department for the daily newspaper 'Morning Newspaper'.  During this time she wrote a contemporary history of Georgian and former Soviet Union and was part of team of journalists accompanying Shevardnadze, President of Georgia on his international visits which included various important summit meetings.  Having attended a political seminar run by the BBC in Warsaw on journalism in conflict situations and worked at Radio Bremmen, Germany she has gained a considerable amount of international experience in journalism.  Languages spoken: Georgian, Russian, English and German.   With 50% ownership of the magazine, Essma started up Pirvelli Journali Ltd in May 2001.
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Background Information
on Pirveli Magazine

The word “Pirveli” means “The First”

The publisher is Pirvelli Journali Ltd. 

The first issue was published in October 2001. 

· The word 'Pirveli' means 'The First'.  We have chosen this name not just because we are the First magazine of our genre in Georgia but also because we aim to show through our subject matter that  success is attainable and it is not so difficult to be the First-PIRVELI. 

· Target Readership of Pirveli Journali is men over 25.  We have a circulation of 5000 but through an independent market survey one copy is read by 7-10 people.  This means that your advertising power is that much more. 

· Pirveli Journali is a practical guide where you can find the answers to what? where? why? when? and how?

· Who Reads Pirveli Journali?  It is preferred by men with good taste, who have established their own style and position in life and who know what they want.  However, it is difficult to restrain the female population from reading it too, because a woman likes to know what interests her man. This has raised a fierce competition between the sexes so we have decided in all our future issues to supply a free supplement for the woman.  So now the men have a chance to read about what interests their women.

· Pirvelli Journali Advertising partners say that advertising in Pirveli Journali is extremely valuable.  We have an impressive range of prestigious partners and many of them have taken a whole year's contract with us.  Advertising partners include such names as: CD, Givenchi, Kenzo, Dolce & Gabbana, Armani, Gianfranco Ferre, Hermes, Lolita Lempica and Gucci, Philips, Nokia,  Cerruti, United Colours of Benetton, Hugo Boss, Patek Philippe & Co, Omega, Longienes, Toyota, Renault…

· Pirvelli Journali works with famous photo-designers and Photo-banks. 

· Pirvelli Journali has a network of freelance journalists from Great Britain, USA, Iran, Iraq, Russia, Germany, Azerbaijan, etc.


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